Committee

1) Organizing and Information Committee

Tasks – Member relations, increase membership, Networking events, Collaborations of local research firms, Cooperating with foreign research agencies, Media relations and Information center

Bi- monthly meetings:

Developed Strategy of Market Research Association consulted by International Trade Centre (ITC) (April-Aug 2019)

Vision: Bring together members’ strengths and build an umbrella organization for market research and intelligence that supports our members to be internationally recognized research firms

Service Portfolio Training Workshop by International Trade Centre (ITC) (July-Aug 2019)

Objective: Developing services- Achieving sustainability by delivering value

This workshop seeks to strengthen the capacities of participating SAs to do this effectively and ensure continuous improvement of their credibility among members and stakeholders.

Signed Partnership agreement between ESOMAR World Research and Market Research Association (Oct 2019)

Purpose:

a) To share ethical code of conducts applicable to respective membership

b) To promote the highest professional standard for data, research, analytics and insights

c) To ensure mutual beneficial exchange delivered value for two communities

2) Education Committee

Tasks – Arrange trainings, Publish research articles, Give awards and grants to research scholars, Connect and cooperate with educational associations to exchange industry information, Hold seminars and workshops.

(1) Contributed in Myanmar Statistics Forum, November 2018

Theme: Better Data, Better Statistics, Better Lives- Transforming the Data Culture in Myanmar: MRA members contributed as Panel Member of Data users- Data providers Panel and Paper reading session- State of the Art Survey Data Management and Quality Control.

(2) Basic Concept of Research Training, Aug 2019

Theme: To understand general concept of Consumer Research, Business Research and Social Research; To know basic concept of a research and research process; To be aware of the challenges and how to overcome them during the data collection process.

3) Standardization Committee

Tasks – Research codes of conduct and ethical issues, establish research industry standards which are suitable for Myanmar, Establish research indicators/indices

(1) Publish research professional manuals, conduct studies and analysis for the development of research market and Standardize employee qualifications for research associations.

a) Socio-economic class (SEC) Guideline (Ongoing)
b) Suggested variables
c) Stakeholders’ workshop and approval 

Announcement of SEC Guidelines

(2) ESOMAR Standard Code of Conduct (Translation completed)
(3) MRA Code of Conduct and Research Ethics(Plan)
(4) Certified researcher courses (Field interviewers) (Plan)

4) Advocacy Committee

Tasks – inform the government institutions of the benefits and views of research agencies, ensure representation of all agencies as a whole, act as an intermediary between the government ministries and research agencies, encourage and shape the procedures for research agencies.

(1) Department support

  • National Export Strategy, MOC (Trade Information Group)
  • Central Statistical Organization (Cluster members)
  • Planning Department
  • Department of Population
  • Department of Labour
  • Others

(2) Association network

  • UMFCCI
  • 14 sector associations under NES
  • Others
(3) Others (Foreign Research Agencies)

Contact Information

No. 42, Mingalar St., Sanchaung Township, Yangon, Myanmar

Email : info.mrayangon@gmail.com

Ph : +9517500236

 

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